Clean, modern and fresh at JC Penney.

Changes are afoot at JC Penney. JPC, as it’s now called, just unveiled a brand-spankin’ new identity, an entirely new pricing structure and announced that Ellen (yes, THAT Ellen!) is its new spokesperson. With former Apple retail head Ron Johnson at the helm as CEO, we expect some very exciting things from the retailer. And kudos to our friends at Brand Advisors for a job well done.

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